Art Direction
x Emerging Technology
Blending creativity and emerging technology to shape experiences that feel human and leave a lasting impression.
✦
Art Direction × Emerging Technology
Blending creativity and emerging technology to shape experiences that feel human and leave a lasting impression.
Napster Spaces: AI Publishing Platform
Defined the visual and experiential direction for Napster’s AI publishing product through reimagining onboarding, avatar systems, and creator setup to make complex AI tools feel intuitive, expressive, and human-centered.
30%
faster setup completion
25%
increase in FAQ adoption
Napster Spaces: AI Publishing Platform
30%
faster setup completion
25%
increase in FAQ adoption
Napster Spaces: AI Publishing Platform
Defined the visual and experiential direction for Napster’s AI publishing product through reimagining onboarding, avatar systems, and creator setup to make complex AI tools feel intuitive, expressive, and human-centered.
30%
faster setup completion
25%
increase in FAQ adoption
Immersive Music Platform MVP Demo & Concept
Led concept development and product creative for an interactive platform connecting artists and fans through shared 3D environments. Shaped early UX, motion, and visual identity to bring emotional storytelling into product design.
121
Gen Z users surveyed
4.6
emotional resonance score
Immersive Music Platform MVP Demo & Concept
121
Gen Z users surveyed
4.6
emotional resonance score
Immersive Music Platform MVP Demo & Concept
Led concept development and product creative for an interactive platform connecting artists and fans through shared 3D environments. Shaped early UX, motion, and visual identity to bring emotional storytelling into product design.
121
Gen Z users surveyed
4.6
emotional resonance score
3D World Builder
Art-directed a sandbox environment enabling users to build, personalize, and visualize digital spaces. Established the look and feel, interface, and environmental design language that merged utility with playful immersion.
45%
Reduced entry friction by
35%
Faster build time
3D World Builder
45%
Reduced entry friction by
35%
Faster build time
3D World Builder
Art-directed a sandbox environment enabling users to build, personalize, and visualize digital spaces. Established the look and feel, interface, and environmental design language that merged utility with playful immersion.
45%
Reduced entry friction by
35%
Faster build time
Rimowa Vision Pro Concept
Explored how luxury design translates into spatial computing. Directed the visual system, lighting, and motion narrative for a Vision Pro retail concept that transforms a product showcase into a tactile, sensory experience.
95%
positive response to visual and material realism
87%
emotional immersion score
Rimowa Vision Pro Concept
95%
positive response to visual and material realism
87%
emotional immersion score
Rimowa Vision Pro Concept
Explored how luxury design translates into spatial computing. Directed the visual system, lighting, and motion narrative for a Vision Pro retail concept that transforms a product showcase into a tactile, sensory experience.
95%
positive response to visual and material realism
87%
emotional immersion score
Brands I've Worked With
Brands I've
Worked With
Process
I believe designing for connection means designing for emotion. My process bridges imagination and intention while translating insight, artistry, and technology into experiences that feel both meaningful and alive - at the end of the day the most compelling experiences are those that leave something with the user and make them feel something.
01
Listen & Immerse
Every concept begins with empathy. I immerse myself in the audience’s world, observing behaviors, uncovering emotions, and translating human motivations into creative opportunities that inform the foundation of the work.
Define & Align
I translate insights into a clear creative strategy, defining intent, narrative, and interaction principles. Alignment across teams from product to motion, ensures every decision supports the emotional core of the experience.
02
Explore & Prototype
Ideas take form through sketches, storyboards, and interactive mockups. I experiment with light, space, and motion to shape prototypes that test emotional flow and sensory engagement.
03
Craft & Refine
Through iteration and attention to nuance, I elevate the work by refining transitions, rhythm, and detail until each moment feels effortless and alive. The result: design that doesn’t just function, but connects emotionally and resonates in a way that leaves something lasting with the user.
04
Process
I believe designing for connection means designing for emotion. My process bridges imagination and intention while translating insight, artistry, and technology into experiences that feel both meaningful and alive - at the end of the day the most compelling experiences are those that leave something with the user and make them feel something.
01
Listen & Immerse
Every concept begins with empathy. I immerse myself in the audience’s world, observing behaviors, uncovering emotions, and translating human motivations into creative opportunities that inform the foundation of the work.
Explore & Prototype
Ideas take form through sketches, storyboards, and interactive mockups. I experiment with light, space, and motion to shape prototypes that test emotional flow and sensory engagement.
03
Define & Align
I translate insights into a clear creative strategy, defining intent, narrative, and interaction principles. Alignment across teams from product to motion, ensures every decision supports the emotional core of the experience.
02
Craft & Refine
Through iteration and attention to nuance, I elevate the work by refining transitions, rhythm, and detail until each moment feels effortless and alive. The result: design that doesn’t just function, but connects emotionally and resonates in a way that leaves something lasting with the user.
04
Process
I believe designing for connection means designing for emotion. My process bridges imagination and intention while translating insight, artistry, and technology into experiences that feel both meaningful and alive - at the end of the day the most compelling experiences are those that leave something with the user and make them feel something.
01
Listen & Immerse
Every concept begins with empathy. I immerse myself in the audience’s world, observing behaviors, uncovering emotions, and translating human motivations into creative opportunities that inform the foundation of the work.
Define & Align
I translate insights into a clear creative strategy, defining intent, narrative, and interaction principles. Alignment across teams from product to motion, ensures every decision supports the emotional core of the experience.
02
Explore & Prototype
Ideas take form through sketches, storyboards, and interactive mockups. I experiment with light, space, and motion to shape prototypes that test emotional flow and sensory engagement.
03
Craft & Refine
Through iteration and attention to nuance, I elevate the work by refining transitions, rhythm, and detail until each moment feels effortless and alive. The result: design that doesn’t just function, but connects emotionally and resonates in a way that leaves something lasting with the user.
04
Skills
Skills
Art Direction
Art Direction
Art Direction
Graphic Design
Graphic Design
Graphic Design
Product Storytelling
Product Storytelling
Product Storytelling
Spatial Design
Spatial Design
Spatial Design
Design Systems
Design Systems
Design Systems
Color Theory
Color Theory
Color Theory
Creative Strategy
Creative Strategy
Creative Strategy
Product Design
Product Design
Product Design
AR/VR/MR Design
AR/VR/MR Design
AR/VR/MR Design
AI-Assisted Workflows
AI-Assisted Workflows
AI-Assisted Workflows
Interaction Design
Interaction Design
Interaction Design
Prototyping
Prototyping
Prototyping
UX Design
UX Design
UX Design
UX Research
UX Research
UX Research
UI Design
UI Design
UI Design
Design Sprint
Design Sprint
Design Sprint
Usability Testing
Usability Testing
Usability Testing
Leadership
Leadership
Leadership
Mentoring
Mentoring
Mentoring
+ More
+ More
+ More
